Most agencies run marketing and sales as separate stacks. The data goes in two different places, the teams don't talk, and the marketing-to-sales handoff is a spreadsheet at best. Our approach is structurally different: marketing and sales share the same knowledge graph. A Bay Area life-sci CEO who downloads your OSBA white paper this morning becomes a higher-weighted signal in the sales engine this afternoon — without anyone exporting a list.
This is an optional extension to the core Stages 1+2 engagement. The natural moment to add it is after the signal engine is live and you want to amplify the activation work. Same Hub DB, same agentic fleet, additional director (Marketing Director). Everything compounds.
Marketing and sales share the same knowledge graph. A CEO who downloads your white paper this morning becomes a higher-weighted signal in the sales engine this afternoon — without anyone exporting a list.
Four marketing channels, each running under the Marketing Director, each writing back to Hub DB so every interaction enriches the account graph. Same agentic-fleet pattern as the rest of BC.
Keyword research, pillar/spoke content design, Schema.org structured data, technical SEO, content briefs, link-building strategy. Every published piece tagged in Hub DB — we know which accounts engage with which content over time.
Content tuned for AI-search surfaces (Perplexity, ChatGPT, Gemini answer boxes). Newer surface, active discipline at BC. Honest about the maturity: not yet a delivered case study at scale — we'd be developing the playbook with you, not selling you a finished one.
Company-page strategy, exec thought-leadership cadence for Scott / Kareem / other OSBA voices, content calendars, paid LinkedIn Campaign Manager management. Mascot-system option available if useful for differentiation.
Campaign planning, creative production, audience definition (using the same ICP framework that drives the signal engine), ongoing optimization, monthly reporting. Same Hub DB feeds attribution back to the deal pipeline.
Not a one-off campaign — ongoing infrastructure. Here's what a steady-state month looks like once the marketing stack is in place.
1–2 SEO blog posts · 3–5 LinkedIn company posts · 1 exec thought-leadership piece (Scott or Kareem) · engagement comments + interactions · weekly performance pulse.
1 long-form white paper or guide · paid LinkedIn / Google campaign optimization (audience refinement, creative tests, budget allocation) · full attribution report tying content engagement to pipeline movement.
1 major industry-trend report (the kind that gets shared in life-sci LinkedIn) · GEO content refresh for AI-search surfaces · quarterly strategy review with Colliers leadership · case-study production from closed deals (with permission).
Volume calibrated to budget and team capacity. None of these are fixed minimums — we'd scope this to what Colliers wants and can absorb.
This very landing page is itself an example of advanced collaborative output. We build a lot of different kinds of deliverables for clients — not as a menu to upsell, but so you understand the range of what's available when the moment calls for it.
What you're reading right now. Updated after every conversation. Branded to the prospect, scoped to the deal. Becomes the shared working surface between teams.
Examples: this site · CARR Biosystems briefings · Made Scientific partnership pages.
End-to-end branded explainer videos generated from a brief — voice, scenes, captions. For sales enablement, exec readouts, stakeholder briefings.
Dr. Cosmo (BC's mascot) shows what mascot-driven brand systems look like.
The kind of command-view shown in sales support — tailored to client workflow. Adjacent builds: CARR's commercial platform, Made Scientific's spent-media accelerator.
PDF/DOCX deliverables, education portals, ramp materials — style-matched to client brand, auto-drafted from Hub DB, refined by a human. Built so the team owns the knowledge after handoff.
If you want to see what an integrated BC build actually looks like — brand → site → outbound → scoring → SEO → pipeline — visit cellscalebio.com. It's BC's fictional Series-A biotech, built specifically as a public demonstration of the stack. Brand system, marketing site, content pipeline, prospect signal engine, the whole thing.
It's also the demo we walked Kareem through on May 28 (along with CARR Biosystems and Made Scientific). The same patterns shown there would be the patterns we'd deploy for Colliers — with the obvious adaptations for CRE / life-sciences brokerage instead of biotech operations.
